Archive | Online RSS feed for this section

Hulu does something – rumormill

TechCrunch set off a blogstorm of posts over the rumor that Hulu is buying Mojiti. From TechCrunch: “It is surprising that Hulu would use a third party platform for their service rather than build it themselves from the ground up. They’ve already missed their promised Summer 2007 launch date, however, and probably think the acquisition […]

Continue reading

Velocity Investment Group

Two media big shots are starting an internet holding company, backed by General Atlantic LLC and advised by Allen & Co. From the WSJ: “Former AOL Chief Executive Jonathan F. Miller and former Fox Interactive Media President Ross Levinsohn have joined together to start an Internet company, according to people close to the situation. The […]

Continue reading

Hulu: the hating game

NBCU gave everyone plenty of time to store up the hate for the newly named Hulu. So let the games begin. From Techcrunch: “Congratulations are in order to YouTube-competitor Hulu, which took just five months to come up with a name after announcing itself in March. CEO Jason Kilar says the name “captures the spirit […]

Continue reading

Clown Co = Hulu

Fall is in the air (not really in Atlanta) and the branding exercise is over, NBCU and News Corp present Hulu. From Techcrunch: “This morning news broke about NBC Universal and News Corporation’s joint video venture, hitherto dubbed “Clown Co.”, after a press release was sent out by a Hulu.com representative claiming that “Hulu” was […]

Continue reading

The High School sports battle

On the heels of Hearst’s announcement of HighSchoolPlaybook.com comes Belo’s HSgametime.com and Emmis’ IHSAAsports.org. From a naming standpoint I think Hearst is the clear winner. From Mediaweek: “Hearst-Argyle’s HighSchoolPlaybook, an online, on-air and mobile brand that combines social networking with high-definition video, stats, music and merchandising, initially launched on seven of its 26 stations; four […]

Continue reading

The Happiness Factory

Coke is taking a different approach with its new Happiness Factory promotion. From AdWeek: “For the sequel to the Cannes Silver Lion-winning (and Emmy-nominated) “Happiness Factory,” Coke engineered a Hollywood-style premiere in Second Life. There is nothing like a movie to be able to tell the story of the world inside the Coca-Cola vending machine […]

Continue reading

Hearst-Argyle’s Highschool Playbook

Hearst-Argyle launched High School Playbook in seven markets. From Broadcast&Cable: “We’re targeting three demographics,” says Hearst-Argyle Executive VP Terry Mackin, “teens, the parents of teens, and the [local] adult community that’s interested in high school sports.” Mackin termed the project a “seven-figure investment, minimally,” that took about a year to create.” From Lost Remote: Michael […]

Continue reading

Joost: Hindered by American Stupidity

Not like “you are stupid” stupidity, more like “you didn’t pay attention to who you elected or what they did” stupidity. Its not big secret that America, inventor of the internet, is somewhere down the list past Slovenia in terms of broadband speed and cost. (The US – with broadband penetration at just under 53% […]

Continue reading

The Weather Channel’s blue box

Weather videos with ads for you! From Lost Remote: “The Weather Channel’s weather.com launched a new video player today they’re calling “Blue Box.” (No, I didn’t get the name at first either, until I looked at their logo.) In a press release, the player is described as being powered by Brightcove and DoubleClick. The player […]

Continue reading

Worldwide Biggies raises $9m round

These guys have been out for about a year and have just decided to raise a round. From NewTeeVee: “Albie Hecht, the former president of Nickelodeon, has raised $9 million and secured distribution deals for Worldwide Biggies, his young adult- and family-focused digital studio. Worldwide Biggies is not exclusively devoted to online productions, though web […]

Continue reading