Tag Archives: Bud.tv

Bud.tv – not dead yet

Bud.tv gets another year of life. From The Hollywood Reporter: “Following a keynote speech Tuesday at the Online Media, Marketing & Advertising Conference & Expo, Tony Ponturo, vp global media and sports/entertainment marketing, also said that Anheuser-Busch decided to end its 25-year title sponsorship of NASCAR’s Busch series and its role as the official beer […]

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Got a minute for Bud.tv?

Bud.tv sends out email survey. From the survey: What did you think of the “Swear Jar” video featured on bud.TV? If you had to pick only one of the following types of videos to see more of on bud.TV, which would you choose? Would you like to be able to connect / chat / comment […]

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Bud.tv: not dead yet

Adweek reports that Bud.tv is making some changes. From Adweek: “Among the changes Bud.TV plans to implement are: Putting its content—tagged with Bud.TV—on more popular sites like YouTube, AOL and Yahoo to gain awareness and encourage people to check out more on Bud.TV. Reducing Webisodes to mostly one minute from the previous 5-6 minutes. Changing […]

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Bud.tv down the drain

The WSJ is reporting (to subscribers only) that the writing is on the wall for Bud.tv. From NewTeeVee: “During an investor conference call yesterday, Chief Executive August Busch IV said Bud.TV will “probably fade.” Data show the number of unique visitors to the site in March dropped 40% to 152,000 from the month earlier, according […]

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Bud.tv traffic down 40% in February

Ouch. From Ad Age: “Traffic at Anheuser-Busch’s online TV network cratered in March following an already underwhelming debut in February. Bud.TV drew 152,000 unique visitors last month, 40% fewer than February’s 253,000 visitors, according to numbers released today by ComScore Media Metrix. Quantcast, a separate ratings service, said the site was the 49,303rd busiest on […]

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Bud.tv Blues

Well it hasn’t taken long for the wheels to start coming off Bud.tv. From The Hollywood Reporter: “The beermaker’s new 24/7 branded digital entertainment network has seen the fizz from its Super Bowl kickoff evaporate quickly, averaging just 253,000 visitors in February, its first month online, according to new data from Comscore Media Metrix. A-B […]

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10 Problems with Bud.tv

Reel Pop takes a deeper look at Bud.tv. Reel Pop is the guy that had to use his Dad’s id information to log in. From Reel Pop: “The design of the site is incompatible with accessible viewing. The actual content is too many clicks away. The login screen is both useless and annoying. You can’t […]

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Bud.tv Registration Issues Get Noticed

I guess I scooped this one, but now a number of people have commented on the registration issues at But.tv. Lost Remote: “Bud.tv falls flat with launch programming, registration“ “However, Bud has made two very bad choices: the programming is lousy and the registration process is onerous. Cory wrote in a post below how the […]

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Bud.tv and Aristotle’s Integrity

I got into Bud.tv and given the long NYT article, yes they really are hitting the DMV database. From the NYT: “Anheuser-Busch, to its credit, will have one of the smarter gatekeepers keeping watch over Bud.TV. It has bought an identity-verification system used by casinos and banks, Aristotle’s Integrity, which checks the names and Zip […]

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Bud.tv launchs

At least the entry page is widely available. As a public service I am going to let the Bud.tv team in on a little secret. Guy: “The Top Ten Stupid Ways to Hinder Market Adoption” “1. Enforced immediate registration. Requiring a new user to register and provide a modicum of information is a reasonable request—I […]

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