Tag Archives: Coke

The Happiness Factory

Coke is taking a different approach with its new Happiness Factory promotion. From AdWeek: “For the sequel to the Cannes Silver Lion-winning (and Emmy-nominated) “Happiness Factory,” Coke engineered a Hollywood-style premiere in Second Life. There is nothing like a movie to be able to tell the story of the world inside the Coca-Cola vending machine […]

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Second Life: racing towards the deadpool

In a Wired smackdown, Second Life viewed as a worthless investment for brands. From Wired: “Many places you go, there’s still nobody there,” he (Micheal Donnelly, worldwide head of interactive marketing at Coca-Cola) concedes. That’s certainly the case with Coke’s Virtual Thirst pavilion, where you can long linger without encountering another avatar. “But my job […]

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Coke frees trademark in Second Life

In an interview with Rebang, David Vanderpoel talks about the company’s decision to allow its trademark it be (mostly) freely used in Second Life. From Rebang: “After I’d read the secondhand report that Coca-Cola had “released” their trademark, I immediately got to thinking that a) there was no official guidance, and b) even I wouldn’t […]

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Tom Daly at the MMA

The MMA is meeting this week. From the world of Coke, Tom Daly reflects on mobile marketing. From the press release: “Today, mobile spend by brand marketers is in the trial stages. Before allocating more budgets to mobile, brands require a deeper understanding of the role of mobile in the overall mix, consumer acceptance of […]

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Sprite Yard!

KO global introduces Sprite Yard to the Chinese mobile market. From the press release: “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere. This mobile marketing […]

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Coke on Admob

Coke is working with Admob to promote its Bottle Films. From the press release: “As noted in study recently released by Tribilis, having an effective mobile “landing page” is a critical link in any mobile advertising campaign. (Note: the “landing page” is the page of a site that a customer is directed to after they […]

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Virtual Thirst: Coke in Second Life

Coke enters Second Life. From the press release: Mike Donnelly, Director, Global Interactive Marketing: “Put simply, we’ve invited the world to use the Second Life platform to design and prototype the ultimate Coke machine – something that delivers an innovative, engaging experience in Second Life, as defined by its community of residents. For example, it […]

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Coke’s loyalty program: Online and Mobile?

MobHappy thinks about how it may work: “So how would it work? Purchasers collect the currency, which would be some form of unique alphanumeric code. I think this would be possible in production terms and is probably how the online side of things would have to work anyway. Purchasers sms the code to a central […]

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