Tag Archives: Hearst

The High School sports battle

On the heels of Hearst’s announcement of HighSchoolPlaybook.com comes Belo’s HSgametime.com and Emmis’ IHSAAsports.org. From a naming standpoint I think Hearst is the clear winner. From Mediaweek: “Hearst-Argyle’s HighSchoolPlaybook, an online, on-air and mobile brand that combines social networking with high-definition video, stats, music and merchandising, initially launched on seven of its 26 stations; four […]

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Hearst-Argyle’s Highschool Playbook

Hearst-Argyle launched High School Playbook in seven markets. From Broadcast&Cable: “We’re targeting three demographics,” says Hearst-Argyle Executive VP Terry Mackin, “teens, the parents of teens, and the [local] adult community that’s interested in high school sports.” Mackin termed the project a “seven-figure investment, minimally,” that took about a year to create.” From Lost Remote: Michael […]

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Hearst buying Kaboodle (updated)

Aggregation marches on. From PaidContent: “Hearst has announced its second online acquisition in two weeks: first it bought UGO for between $100-$150 million, and now it is buying shopping recommendation site Kaboodle, reports WSJ. Terms of the deal weren’t disclosed. (Updated: Om says the price was around $40 million). It started as a general sharing […]

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Worldwide Biggies raises $9m round

These guys have been out for about a year and have just decided to raise a round. From NewTeeVee: “Albie Hecht, the former president of Nickelodeon, has raised $9 million and secured distribution deals for Worldwide Biggies, his young adult- and family-focused digital studio. Worldwide Biggies is not exclusively devoted to online productions, though web […]

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UGO acquired by Hearst

Hot off the rumor mill. From Techcrunch: “We got a tip earlier this evening that Hearst acquired New-York based UGO and will announce the deal tomorrow. It sounds like Forbes got a tip as well, and a better one: they’re saying the price should be around $100 million. UGO is a popular new media site […]

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Lin and Hearst launch social networking tools

Today both Lin and Hearst are launching social networking tools like user blogs, comments polls and recommendations. From Lost Remote: “Lin Television’s 29 websites are rolling out user-generated videos, photos, audio, blogs, ratings, polls, and other community-driven content powered by VMIX. “This is a significant milestone for our company and further advances our strategic vision […]

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Hearst partners with Youtube

Hearst partnered with Youtube to create Youtube channels for five of their local TV sites. From WSJ: (subscription required) “Hearst-Argyle Television Inc., one of the nation’s largest operators of local TV stations, will distribute news, weather and entertainment video to Google Inc.’s YouTube in a revenue-sharing agreement. The deal marks the first time TV stations […]

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Hearst partners with Brightcove

A big day for Brightcove. From the press release: “Video is a crucial piece to an online news and information presence today,” said Lincoln Millstein, senior vice president & director of Digital Media for Hearst Newspapers. “We are excited to roll out Internet video channels and vlogs using Brightcove on our newspapers’ Web sites and […]

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