Tag Archives: In-game Advertising

In-game ad spends

From eMarketer: “Globally, it’s estimated that video game advertising will grow nearly 23% a year over the next five years. The main reason? Everyone is playing.“ From the MIT Adblog: “eMarketer projects that $295 million of the 2007 total will be spent on in-game advertising and that spending on advergaming (the creation of games for […]

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Google set to Aquire Adscape Media

The WJS is reporting that Google is set to acquire Adscape Media, and In-game ad insertion company. From the stub: (subscription required) “Google Inc.’s efforts to broker advertisements beyond the Web could soon expand into ads that appear in videogames. The Mountain View, Calif., company is in talks to acquire Adscape Media Inc., a closely […]

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News Corp’s Peter Chernin: No Money in UGC

Peter Chernin sees a big story for online advertising in 2007 but sees little potential to monitize user generated content. The Hollywood Reporter: “News Corp. president and chief operating officer Peter Chernin said Tuesday that he expects his company to exceed its goal of $500 million in digital revenue for the current fiscal year and […]

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WSJ on Turner’s New Media Strategy and Super Deluxe

From yesterday’s subscription required article, we get some more insight into the Turner new media strategy for ’07. From the article: “In recent months, the team has launched ACC Select, a subscription site which airs Atlantic Coast Conference basketball games along with other college sports; CNN Pipeline, a subscription-based online news video service; and another […]

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EA: $5M in In-Game Advertising over the Holiday Season

The folks at the Emerging Media Lab point to a WSJ (subscription only) article about EA and In-Game advertising. Spokesperson Jeff Brown talks about the potential holiday revenue. From the post: “Based off what Brown is saying, EA expects to pull somewhere between $4 million and $5 million in advertising revenue from placements within its […]

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crayon

crayon launched yesterday. From the press release: “crayon, the world’s first dedicated New Marketing company, is open for business from today in the real world and, simultaneously, in Second Life, the three-dimensional online digital world. crayon is a different kind of company that integrates the best of the consulting, agency, advisory, thought leadership and education […]

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Agencies Marketing to Avatars

Second Life has built up quite a buzz in the past several months. AdWeek: “Agency Avatars“ “BBH, like Burnett, sees the Second Life investment as a way to enhance the agency experience. “It’s a much more exciting way to share work,” says Rogers. “You can e-mail a jpeg and take a look at it on […]

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Business Week: Online Media’s Appeal

Business Week looks at why internet video upstarts are receiving so much attention. From the article: “As the Internet snaps to life with homemade movies, TV shows, and other forms of video, companies that offer online video are seeing the value of their businesses surge. How much their value is rising, however, is becoming a […]

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Mark Burnett’s Gold Rush!

Interesting article on Mark Burnett, the guy that started the reality TV craze. He has a new show called Gold Rush! The author draws out implications on the changing landscape of Television. From the article: “The producer’s company and AOL are airing a real-life treasure hunt for the Web. Gold Rush! features “everyday people” rather […]

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Llya Vedrashko: Advertising in Computer Games

Still catching up from the long weekend. Llya posted his masters thesis. I have not read it yet but plan to soon. From the Thesis: (PDF) Abstract “This paper suggests advertisers should experiment with in-game advertising to gain skills that could become vital in the near future. It complies, arranges and analyzes the existing body […]

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