Tag Archives: Local TV

How to beat (compete) with Google locally

Terry Heaton takes a look at how local media can try and compete with Google for local media dollars. From the post: “So in order to compete with Google at the local level, we also must become an advertising system. There are a variety of ways to go about this, but here are five things […]

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Terry’s 10 local TV assumptions

If you read this blog you know that I am a big fan of Terry Heaton. He’s not pulling any punches with this post: “The TV audience for local media isn’t coming back. News — and especially local news — is being increasingly commodified. The local weather franchise is moving to The Weather Channel, Weather […]

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Onow.com: free classified ads

Onow.com is a classified ad site from KMTV and its five radio stations. From Lost Remote: “It is its own brand and does not have the names/logos of the TV or radio stations on it. For now, users can post everything, including pictures and videos, for free. Eventually the site will charge for the pix […]

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FOX: Merchants of Cool

Where do you turn to find the hottest local bands? How about FOX Interactive Media’s O&Os! Thats right folks, no longer satisfied with highschool sports, Local TV lashes out at local music. From Lost Remote: “FOX Interactive Media and a few FOX O&O’s have launched a few local music websites in connection with MySpace. The […]

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First run and syndication end around

More bad news for local TV stations. From Broadcast&Cable: “ABC Entertainment and Warner Bros. Television Group struck a unique two-year digital-distribution agreement for four shows; Big Shots, Men in Trees, Notes from the Underbelly and Pushing Daisies. The deal allows ABC to stream episodes of these series online and to retain advertising revenue generated on […]

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The High School sports battle

On the heels of Hearst’s announcement of HighSchoolPlaybook.com comes Belo’s HSgametime.com and Emmis’ IHSAAsports.org. From a naming standpoint I think Hearst is the clear winner. From Mediaweek: “Hearst-Argyle’s HighSchoolPlaybook, an online, on-air and mobile brand that combines social networking with high-definition video, stats, music and merchandising, initially launched on seven of its 26 stations; four […]

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Gannett’s 100 local mobile sites

Gannett launched 100 local mobile sites in support of its existing newspaper and TV stations. From the press release: “Breaking news, sports, weather and other must-have local information now can be accessed easily by mobile phone users in more than 100 local markets, Gannett Co., Inc. (NYSE: GCI) announced today. The local mobile sites are […]

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NBC: digital local content

NBC’s new O&O guy says digital content for local TV stations needs to focus on local. John highlights the need for “local portals” and hopes to have “laser beams” in a bid to become the “Diet Coke” of “local content”: just one calorie, not local enough. From Broadcast & Cable: “John Wallace, the new president […]

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Open Mobile Video Coalition doubles membership

The OMVC adds a number of new members: Cox Television, The Dispatch Broadcast Group, Freedom Broadcasting, LIN TV Group, Meredith Corp., Media General, Post-Newsweek Stations, Raycom Media, Schurz Communications, and the Association of Public Television Stations. Hilarity ensues. From the OMVC mission: “To accelerate the development of mobile digital broadcast television, and capture the full […]

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Tribune’s local sites: Metromix

More local websites from traditional media. From Lost Remote: “Tribune just took the wraps off LosAngeles.Metromix.com, a “fresh and dynamic new site for young and socially active Angelenos looking for the latest in pop culture, local trends and the newest spots to hit on the scene.” New York is next, and Tribune plans to roll […]

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