Tag Archives: Location Based Marketing

Presentation: Location-Based Services for Local Business

I was invited to give a presentation for the Alabama Social Media Association in July. It was a good turn out and I would like to thank Stacy Hood for the opportunity and all of the assistance at the event. Location based services, particularly delivered via mobile devices, offer local business an entirely new way to connect, service and monetize their relationships with their consumers.

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dana boyd: Helio and MySpace

dana is not too excited about the Helio launch. From the post: “When i heard that the Helio was going to launch with MySpace on board, i got super super excited. Like IM and email, MySpace is a perfect application to bridge web and mobile interactions. Sure, it only would include the communications messages and […]

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Russell Buckley at CTIA

In the ongoing series of “everyone is at CTIA but me,” we find Russell Buckley talking about things to come. From the post: “It’s pretty clear to me though that the US is about to go into overdrive and whizz past Europe on the mobile marketing front. It’s a great shame that we’ve had 5 […]

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Ad Age’s Verizon CMO Rant

Ad Age (sub required) ran a story this week about John Stratton, VP and CMO of Verizon. Reminiscent of Steve Heyer’s Madison and Vine speech, Stratton takes it to the media sellers. From the article: “Major money is going to be in motion in the next decade and yet no one really understands exactly where […]

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Russell’s Location Based Marketing part 3

In the last installment of Russell’s “Could It Really Work” location based marketing post, he proposes an Idea: “InformationDealsEngagementAdvertainment” Russell breaks down what he sees as the important aspects of each of those points. Go take a look.

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Russell’s Location Based Marketing part 2

Russell Buckley’s “Could it Really Work p2:“ They have to be free to receive. The message needs to differentiate itself from other forms of messaging, in an ideal world. It automatically disappears when no longer relevant or when the recipient fails to interact after a given period of time. (They must have) timeliness.

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Location Based Marketing: Atlernative 3

James at MocoNews responds to Russel’s post “Could It Really Work.” Frist Russell’s expereince at Zagme: “Firstly, let’s bust the Pull myth. Most ordinary people don’t want the hassle of pulling down information. They want it presented to them as a seamless part of their device experience, to ignore or act on, as they see […]

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Sprint U.S. Consumer Wireless Usage Study

Sprint released its Consumer Wireless Usage Study (PDF.) From the press release: “The list of features and data applications available on mobile phones continues to grow to meet the needs of consumers on the go,” said Jeff Hallock, vice president of product marketing and strategy for Sprint. “Whether it’s using location-based services to get driving […]

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More Digital Graffiti

Textually.org points to the new service offered by Loca Moda called Wifiti. From the Loca Moda website: “Wiffiti allows users to send text messages from their mobile phones to large flat TV displays in locations where people socialize such as cafes, bars and clubs and on the web. Its purpose is to extend and empower […]

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