Tag Archives: News Corp

Hulu does something – rumormill

TechCrunch set off a blogstorm of posts over the rumor that Hulu is buying Mojiti. From TechCrunch: “It is surprising that Hulu would use a third party platform for their service rather than build it themselves from the ground up. They’ve already missed their promised Summer 2007 launch date, however, and probably think the acquisition […]

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Hulu: the hating game

NBCU gave everyone plenty of time to store up the hate for the newly named Hulu. So let the games begin. From Techcrunch: “Congratulations are in order to YouTube-competitor Hulu, which took just five months to come up with a name after announcing itself in March. CEO Jason Kilar says the name “captures the spirit […]

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Clown Co = Hulu

Fall is in the air (not really in Atlanta) and the branding exercise is over, NBCU and News Corp present Hulu. From Techcrunch: “This morning news broke about NBC Universal and News Corporation’s joint video venture, hitherto dubbed “Clown Co.”, after a press release was sent out by a Hulu.com representative claiming that “Hulu” was […]

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ClownCo gets a leader: already worth $1 billion!

The not-yet-named joint venture between NBC and News Corp has named a leader. From Lost Remote: “Former Amazon.com senior VP, Jason Kilar has been named to head up the video joint venture organized by NBCU and News Corp. Kilar had written up the business plan for Amazon’s entry into the video and DVD business. A […]

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Clown Co. pile on

As you no doubt know, NBC and Fox ( and MySpace, Yahoo, MSN and AOL) announced the formation of a yet to be named company (ClownCo. for you Google people) to create the largest advertising platform ever. From Bloomberg: “NBC and News Corp. will create a new Web site that features full-length films and television […]

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