Tag Archives: Second Life

CoffeeandPower from Second Life founder

Philip Rosedale, Second Life founder, launches a new company today called CoffeeandPower. Testing in San Fransico first, CoffeeandPower lets users exchange virtual currency for real world services. If it sounds a bit like Zaarly, you are right it does.

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Why Minecraft matters

So why does Minecraft matter? Its an indie game that has made it big because of social networks. It is very basic but very deep. Its just getting going and already people have showed many amazing creations.

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Giant plans and small boxes

Its been a year since I last posted. It feels like even longer. Scanning for inspiration today I stumbled across a post by Chris Brogan that seemed timely. Here are the main points: “Decide what matters most. Articulate it in the largest possible way. It’s easier to drill down when you have the larger goals […]

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Second Life…the street finds its own use for things

TechCrunch hasn’t been that excited about Second Life, until now. From TechCrunch: “Last Saturday night I noticed that Australia’s answer to Robert Scoble (in a good way) Microsoft’s Nick Hodge was in Second Life chatting to The Podcast Network’s Cameron Reilly via Twitter. I jumped into Second Life to join the conversation, making it the […]

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The Happiness Factory

Coke is taking a different approach with its new Happiness Factory promotion. From AdWeek: “For the sequel to the Cannes Silver Lion-winning (and Emmy-nominated) “Happiness Factory,” Coke engineered a Hollywood-style premiere in Second Life. There is nothing like a movie to be able to tell the story of the world inside the Coca-Cola vending machine […]

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Second Life: racing towards the deadpool

In a Wired smackdown, Second Life viewed as a worthless investment for brands. From Wired: “Many places you go, there’s still nobody there,” he (Micheal Donnelly, worldwide head of interactive marketing at Coca-Cola) concedes. That’s certainly the case with Coke’s Virtual Thirst pavilion, where you can long linger without encountering another avatar. “But my job […]

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Coke frees trademark in Second Life

In an interview with Rebang, David Vanderpoel talks about the company’s decision to allow its trademark it be (mostly) freely used in Second Life. From Rebang: “After I’d read the secondhand report that Coca-Cola had “released” their trademark, I immediately got to thinking that a) there was no official guidance, and b) even I wouldn’t […]

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Anshe Chung launches inter-world financial market

Lot’s of financial news in the metaverses lately. And now, predictably, here comes a new service by virtual baroness, Anshe Chung. From 3pointd: “Virtual entrepreneur Anshe Chung will launch a virtual world-spanning financial market in early June, according to a news release on the Anshe Chung Studios site. The service will “allow direct capital flow […]

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NBA in Second Life

From the press release: “Bringing the NBA to the virtual world provides us with a new and innovative platform to reach our fans and the millions of residents in Second Life,” said Stern. “The NBA Headquarters creates an interactive worldwide community where fans can come together, engage with our game, and most importantly, share in […]

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SAP in Second Life

From 3pointD: SAP, the German software giant, is about to open its doors officially in Second Life. Rather than going for an out-and-out island build, they have opted for a more conservative approach, opening a relatively small office on the Second Life developer island of »Silicon City«, owned by The V3 Group, who are sponsoring […]

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