Tag Archives: Second Life

3D Web

Newsweek has a big article up about the 3D web. From “The Coming Virtual Web:” “They suggest that before long, the Internet of the future, and the vast wealth of information and services on it, will look different: slicker, more realistic, more interactive and social than anything we experience today through the Web browser. “Three-dimensional […]

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Virtual Thirst: Coke in Second Life

Coke enters Second Life. From the press release: Mike Donnelly, Director, Global Interactive Marketing: “Put simply, we’ve invited the world to use the Second Life platform to design and prototype the ultimate Coke machine – something that delivers an innovative, engaging experience in Second Life, as defined by its community of residents. For example, it […]

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Eric Kintz’s 10 problems with Second LIfe

Eric is a big time marketing guy at HP. He makes some good points about Second Life. From the post: “I really believe that Second Life is another example of a web 2.0 property that marketers should explore and understand. It opens up a window into the future of 3D web, but I still need […]

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Why marketing in Second Life doesn’t work (right now)

James at GigaOm has a great article about the lack of interest Second Life residence have for marketing in world. From the post: “Teleporting is to SL Advertising What the Channel Clicker is to TV Ads The standard means of travel in SL is point-to-point teleportation, near-instantaneous transit from one x,y,z location to another. (Though […]

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Geek Squad in Second Life

From Yahoo News: “Best Buy Co. Inc. plans to open Geek Squad Island, a spot in “Second Life” where its Geek Squad technical support workers will offer free computer advice. The virtual world will have regular office hours (6 p.m. to 3 a.m. EDT, seven days a week). The online characters will wear white, short-sleeve […]

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Virtual Worlds Conference: Trends and Numbers

3pointD reports from the field: “Steve Prentice of Gartner Research: We’re pretty much where the Internet was in the mid-90s. People are interested, but they don’t quite know what to do. Describing it as a media channel is probably one of the most accurate ways of doing it. Corporates are starting to understand that this […]

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Second Life: 5 million

Broke 5 million: “31,377 new signups bringing us to 5,011,608 signups total. The five-millionth signup took place between 2PM and 3PM today. Signup rates continue at their depressed level, and the six millionth signup is due in 28 days, on 24 May. A peak concurrency of 37,765 at 1:49PM, and a minimum concurrency of 18,440 […]

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Coldwell Banker in Second Life

Coldwell Banker has entered Second Life to provide in-world residence a trusted name for buying and selling houses. From CNN Money: “Coldwell Banker has bought extensive tracts of property on the central “mainland” of Second Life. (Most companies own “islands” scattered all over.) It subdivided this digital land into 520 individual houses and living units, […]

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The Weather Channel in Second Life

The Weather Channel recently launched in Second Life to mostly positive reviews. The build was handled by Infinite Vision Media. From Media Week: “While initially Weather Island will provide additional distribution for The Weather Channel’s TV and broadband content, the plan is to eventually open up the virtual island to marketers. “With Second Life, we’re […]

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