Tag Archives: TV

TV ads not on TV

Advertising HD TVs in a different way. From the comments: Official Aurea site here. Go take a look at the site. It takes an amazingly long time to load and then… what? Ok, its a reveal site but come on. The only thing you can do is send them your email address. No mention of […]

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Joost: 1 million beta users

Joost has 1 million beta users and will launch by the end of the year. From the APC: “Joost, the peer-to-peer TV sharing application from the inventors of Skype and Kazaa, has signed up more than a million beta testers and is on track for an end-of-year launch, its co-creator has revealed. “The plan is […]

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Network audiances trending older

A study by Magna Global USA shows the median age of the major network’s viewers is rising. From USA Today: “An annual study by ad buyer Magna Global USA shows the four major networks each had a median age of 40 or more for the first time, meaning half of viewers are older and half […]

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The death and rebirth of television

Wired has a multi-part story on television’s history and potential future. From “The TV is Dead. Long live the TV:” “Traditional TV won’t be here in seven to 10 years,” says Kim Moses, co-producer of CBS’ popular Ghost Whisperer, who has just launched a short-form version of her own show online. “It’s changing so fast […]

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The coming golden age of TV

How’s that for a contrarian headline? From Micro Persuasion: “The TV is undergoing a renaissance. In five year’s time, 50% of what the most coveted audiences watch on their sets will come off the Internet. However, it goes beyond the changes in video content. Television will run widgets and other connected software applications. These will […]

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Why Apple TV is a game changer

Sure there are a ton of posts about the Apple TV but here is a good one on why its going to make an impact. From NewTeeVee: “Technically, the Apple TV may be simple, but its effect on the TV industry will be anything but. Why? Because TV business models that have thrived for the […]

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Nielsen Monitor-Pulse US Ad Spending 2006

From a recent press release, Nielsen says US ad spending rose by 4.6%. From the press release: “Internet* 35.0% Spot TV Top 100 mkts 9.1% Span Lang National TV 8.1% Outdoor 8.1% National Sunday Supplement 5.6% Local Sunday Supplement 4.6% Network TV 4.2% National Magazines 3.9% Local Magazine 3.3% National Newspaper 2.9% National Cable TV […]

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Gary Carter Part 3

From MIT Adverlab: (part 1, part 2) “I believe that we are living through a profound moment in the evolution of technology, and therefore of our species. We should be careful that when we mourn the so-called death of television we are only mourning our own loss of power as a media elite. I know […]

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TV Will Change Forever in 2007

AN FCC ruling will likely kick in this year and has the potential to radically change TV as we know it. From USA Today: “This year, a provision in the 1996 Telecommunications Act is likely to finally get enforced by Martin. Cable companies will have to unbundle the cable system by sharing the descrambling code […]

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Gary Carter FremantleMedia

Not sure where Ilya is getting this but its good stuff. Gary Carter‘s NAPTE speech. art one here. Part Two: “Given that I think that an examination of history has answered the question of whether we are living through the death of television, and given the impossibility of trying to understand where technology is going, […]

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